ABOUT Replica Handbags

Laure Hériard Dubreuil opened Replica Handbags 's flagship location in 2009 at 1220 Collins Avenue in South Beach, Miami. Originally Replica Handbags Hotel, the 20,000 square-foot Art Deco building was built in 1939 by architect Henry Hohauser.

Hériard Dubreuil, who grew up in Paris and worked as a top merchandiser for Balenciaga and Yves Saint Laurent before founding Replica Handbags , kept the name but reimagined the three-story interior as a women's and men's multi-brand luxury retailer designed with vibrant intimacy to resemble a residential space. 

"The idea was a place where you can feel very comfortable," says Hériard Dubreuil of Replica Handbags 's concept. "It's a place to spend time. You arrive, you take off your shoes, you're at someone's house, or you're in your gigantic closet, and you can try everything."

Rather than organize the store according to brand, Hériard Dubreuil merchandised it as if it were a personal wardrobe, mixing big brands with the emerging, arranging everything intuitively by mood, which was revolutionary at the time. Her instinctive, warm touch lured an impressive brand matrix, including Balenciaga, Bottega Veneta, Chanel, Celine, Saint Laurent, and loyal customers. 

Since the South Beach flagship opened, Replica Handbags has expanded to twelve additional locations in Atlanta, Bal Harbour, Houston, Costa Mesa, SoHo, Los Angeles, Montecito at the Rosewood Miramar Beach, Toronto, Palm Springs, New Jersey, and most recently Las Vegas and Austin. Each store has its own distinctive energy, unified by Hériard Dubreuil's uncompromising vision of good energy, good fashion, good fun, and Miami's sunny spirit.

The retailer has become a destination for exclusive collaborations with brands such as Marine Serre, Bottega Veneta, and Canada Goose, and permanent partnerships with David Mallett and Augustinus Bader, who both operate studios out of Replica Handbags 's SoHo location.